"FIFA" use the sponsors to help promote tournaments and world cups events. Sponsors such as Adidas, Coca-Cola, Emirates, SONY, VISA, Mc Donald's, Hyundai, Kia etc.
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These sponsors advertise "FIFA" on there products and "FIFA" does the same for them. As you see in this picture the advertisements around the field are all sponsors of the world cup. They both advertise each other for expansion of consumers who will see the company logos around the arena. "FIFA" creates a place where companies advertise each other. This is a clear example of promotion strategy. 
If you notice the major sponsors are international. FIFA is international they both have common interests and influence nations worldwide as a common ground. That is an example of the place strategy.
The pricing strategy. Soccer is the cheapest sport you can play. All you need is a 15$ ball (adidas sells with a FIFA logo on it) and goals you can make with anything from a water bottle to a book bag. This is why FIFA is international. Lots of countries who are good at the sport were or still are not wealthy economic nations. FIFA will set up world cups in these countries to even help the economy. Lots of products are cheap but not all.
The place of distribution is worldwide. Adidas and FIFA i think work best together. For example FIFA equipment is sold from adidas in stores all around the world. You can even buy some here in New York City at your local sports store.
All of this strategic planing also helps sell tickets at the arena. If all of the sponsoring companies promote FIFA many will go to watch world cup games coming up this summer is Brasil.
Pricing strategy
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